September 6, 2019
As this year promises to bring more change than ever to the entertainment world, Adam Rubins at Way To Blue reminds us all that we are beholden to the will of the consumer and considers the impact of Over The Top streaming services on the advertising industry.
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September 6, 2019
Alan Twigg at Way To Blue highlights some simple advice for brand owners when using Influencers.
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September 6, 2019
Dan Heale at Way To Blue discusses why even though this year's Super Bowl LIII was the lowest scoring NFL final ever, it made history for more important reasons.
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September 6, 2019
Adam Rubins analyses the likelihood that India will become a larger economy than the US in just 12 years time and what the impact may be on the global entertainment industry.
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September 6, 2019
In the second of a two part blog, Jennifer Wilson of Way To Blue explores the benefits of brands adopting the Good Citizen Marketing Strategy.
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September 6, 2019
Can a company or a brand really market with genuine meaning and be a good citizen? In the first of a two-part blog, Jennifer Wilson of Way To Blue examines the Good Citizen market strategy.
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September 6, 2019
Need to understand more about the complexities of Influencer Marketing? Look no further as Alan Twigg explains the new rules of engagement for brand marketers to follow.
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