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    Influencer Marketing

    Client

    Spotify

    Agency

    New Stance

    Services

    Influencer Marketing, Talent Partnerships

    Brief

    Cement Influencer as a core element of Spotify’s marketing strategy.

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    Building authentic engagements with Gen-Z audiences

    While Spotify’s platform was increasingly being leveraged by brands to generate influencer campaigns, Spotify had no influencer marketing strategy of its own. Recognising this untapped potential, New Stance partnered with Spotify to deliver 40+ influencer campaigns featuring product releases, brand campaigns, podcast launches and events, engaging a wide range of audiences.

    In just three years, New Stance has elevated influencer marketing to become a core element of Spotify’s global marketing mix, and its primary marketing approach for Gen-Z. Overall, the partnership has reached 190m+ impressions, with over 2000 individual influencer activations and an average 10.2% engagement rate.

    “New Stance have consistently exceeded expectations, driving awareness and engagement across multiple demographics and geographies.”
    UK Marketing Director, Spotify

    CASE STUDY VIDEO

    WATCH VIDEO
    The results
    2K
    activations and counting
    190M
    reach
    10.2%
    average engagement rate
    Intel x Royal Shakespeare Company

    Shakespeare For A New Generation

    NEXT PROJECT

    Linkedin Insight Tag

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