New Stance / Case Study

Spotify: Influencer Marketing

Building authentic engagements with Gen-Z audiences

While Spotify’s platform was increasingly being leveraged by brands to generate influencer campaigns, Spotify had no influencer marketing strategy of its own. Recognising this untapped potential, New Stance partnered with Spotify to deliver 40+ influencer campaigns featuring product releases, brand campaigns, podcast launches and events, engaging a wide range of audiences.

In just three years, New Stance has elevated influencer marketing to become a core element of Spotify’s global marketing mix, and its primary marketing approach for Gen-Z. Overall, the partnership has reached 190m+ impressions, with over 2000 individual influencer activations and an average 10.2% engagement rate.

“New Stance has consistently exceeded expectations, driving awareness and engagement across multiple demographics and geographies.”
UK Marketing Director, Spotify

  • 2K activations and counting
  • 190M reach
  • 10.2% average engagement rate