Client
Sky
Agency
New Stance
Services
Content, Talent Partnership
Brief
Break the silence around the shocking rise of racism in football.
![](https://d1c8ibatab4yvx.cloudfront.net/app/uploads/2021/11/Buzz16_MicahRichards_-1.jpg)
Racism thrives on Silence
To break the silence around the shocking rise of racism in football, New Stance and Buzz 16 worked with Sky to develop a documentary film that would start a conversation. Presented by ex-England player Micah Richards, the deeply personal and powerful film offered a constructive contribution to the fight against racism in sport, understanding the root cause of the issues and aiming for real solutions.
Described by The Times as “…a must watch – alarming, saddening and thought-provoking…” the film was shortlisted for a Bafta and two NTAs and won Documentary of the Year at the Broadcast Sports Awards, with the #TacklingRacism hashtag generating an organic reach of 24m+.
![](https://d1c8ibatab4yvx.cloudfront.net/app/uploads/2021/11/Buzz16_MicahRichards_-52.jpg)
“A must watch – alarming, saddening and thought-provoking” The Times
TRAILER