Way To Blue
Deliver a refreshing web experience for fan engagement
A new global portal for news and exclusive fan content
Way To Blue and Miroma Project Factory teamed up to deliver a new website for gaming studio Kojima Productions. Launching in conjunction with the release of the award-winning Death Stranding Director’s Cut game on PC, the site had to function and be accessible in three languages, English, Japanese and Chinese, to reach its core markets.
The new design-led portal brought together studio history, news and insight, product portfolio, associated merchandise, careers, and press areas. The website is supported by the retained work across global social media, consumer PR and creative content that Way To Blue undertakes with the studio.
The redesigned site received 25,000+ users within its opening weeks and has doubled the engagement time.