Launch a new cricketing format to engage a new generation of fans.
A cricket format built to entertain
As part of a long-standing relationship with the England & Wales Cricket Board, Contented was tasked with launching The Hundred – a brand new cricket tournament designed to introduce the sport to a new generation.
Contented launched a series of bold, colourful and energetic explainer videos and hype pieces to sit across social and The Hundred website. Eye-dazzling announcement videos to get people excited about key dates and news; GIFs, graphics and edits to bring player transfers to life; as well as partnership content for brands such as BBC Sounds and New Balance.
The campaign exceeded all channel growth KPIs and view through rates while delivering impressive levels of brand awareness, ticket sales and data capture.
In total, Contented produced over 280 pieces of cut-through content that helped turn The Hundred into a truly unmissable, edge-of-your-seat event for the 21st century.
CASE STUDY VIDEO