October 9, 2020

Fold7 creates ‘Missing Pieces’ campaign for checkmyfile


Fold7 has been appointed as the creative partner for checkmyfile, the UK’s most detailed Credit Report, releasing their latest television campaign ‘Missing Pieces’.

Breaking this week, the 30” execution, directed by Kevin Thomas and voiced by David Baddiel, illustrates how, as with most things in life, it can be difficult to succeed without all the pieces being in place. Through engaging and entertaining metaphors, the spot follows a series of scenarios that highlight the difficulty faced in tasks missing a small, but vital piece that would make them complete. The aim is to highlight how even the smallest missing pieces can make a big difference. 

Depending on the credit reference agency used, the information seen on a credit report can be different for many reasons, and something small but important – which might make it harder to get credit – can be missed. Unlike other Credit Report providers, checkmyfile is the only service that gives access to data from all the UK Credit Reference Agencies, not just one. Ensuring there are no missing pieces in their service. 

This TV campaign will run until 30th November and has been rolled out throughout the UK this week. Media was planned and bought by Wake the Bear.



 Client:  Checkmyfile

Marketing Director: Richard Catlin

Strategy Manager: Sam Twyford


Agency: Fold 7

ECD: Ryan Newey

Creative: Kiran Strickland

Creative: Jo Taylor

Head of Account Management: Sarah Kay

Head of Production: Michelle Hickey


Prod Co: Thomas Thomas Films

Director: Kevin Thomas 

Exec Producer: Philippa Thomas

Producer: Trent Simpson

DOP: Bob Pender Hughes

Offline: Scot Crane at The Quarry 

Grade & Online: The Mill

Sound: Mike Bovill at 750mph