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    October 09, 2020

    Fold7 creates ‘Missing Pieces’ campaign for checkmyfile

    Fold7 has been appointed as the creative partner for checkmyfile, the UK’s most detailed Credit Report, releasing their latest television campaign ‘Missing Pieces’.

    Breaking this week, the 30” execution, directed by Kevin Thomas and voiced by David Baddiel, illustrates how, as with most things in life, it can be difficult to succeed without all the pieces being in place. Through engaging and entertaining metaphors, the spot follows a series of scenarios that highlight the difficulty faced in tasks missing a small, but vital piece that would make them complete. The aim is to highlight how even the smallest missing pieces can make a big difference.

    Depending on the credit reference agency used, the information seen on a credit report can be different for many reasons, and something small but important – which might make it harder to get credit – can be missed. Unlike other Credit Report providers, checkmyfile is the only service that gives access to data from all the UK Credit Reference Agencies, not just one. Ensuring there are no missing pieces in their service.

    This TV campaign will run until 30th November and has been rolled out throughout the UK this week. Media was planned and bought by Wake the Bear.


    Client: Checkmyfile
    Marketing Director: Richard Catlin
    Strategy Manager: Sam Twyford

    Agency: Fold 7
    ECD: Ryan Newey
    Creative: Kiran Strickland
    Creative: Jo Taylor
    Head of Account Management: Sarah Kay
    Head of Production: Michelle Hickey

    Prod Co: Thomas Thomas Films
    Director: Kevin Thomas
    Exec Producer: Philippa Thomas
    Producer: Trent Simpson
    DOP: Bob Pender Hughes
    Offline: Scot Crane at The Quarry
    Grade & Online: The Mill
    Sound: Mike Bovill at 750mph

    October 09, 2020
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