Way To Blue / Case Study
Immersing audiences in the drama of a hit TV series with a deep dive after-show experience
Way To Blue devised an online series exploring the psychology behind Sky’s breakthrough prime-time drama, The Undoing. The three-part content series, presented by writer and broadcaster Louise Roe, and featuring psychologist Dr Julie Smith, explored the psychology behind why we lie and keep secrets, and the impact this has on those around us.
From ‘5 Signs Someone Is Lying to You’ to ‘How to Spot a Sociopath’, the provocative, entertaining and informative series delivered a deep-dive after-show experience – making Sky TV’s YouTube channel the go-to place to unpack the buzzy whodunit.