Way to Blue / Case Study
Promoting Jumanji: Welcome To The Jungle
"Supporting Sony’s team handling the digital publicity campaign for the mega box office smash "
We were asked to handle the digital publicity campaign for the mega box office smash, Jumanji: Welcome to the Jungle, supporting the Sony team with the junket, activities and promotions.
Using our experienced PR and social team and our expert influencer team, we generated an exciting campaign which highlighted the family fun and action of the highly anticipated film, including wrapping Kevin Hart up as a present!
UK JUNKET – We secured stand out interview coverage with UNILAD (12m views), LADBible (4.7m views), The Hook (11m views) and MTV (1.4m) along with 20 additional key outlets who interviewed Dwayne Johnson, Kevin Hart, Jack Black, Nick Jonas and Karen Gillan, achieving more than a staggering 30 million views combined
INFLUENCER ACTIVITY – Influencer Callux (2.4m subscribers) created a Jumanji-inspired video by transforming his girlfriend’s room into a jungle, complete with snakes and lizards. The video received 458k+ views and 28.5k+ likes.
- 20 Jumanji-themed packages including a 4-tier jungle cake and exclusive merchandise sent to influencers and press.
- Social media coverage secured from top media and influencers including Callux, Mikey Pearce, Jahannah James, Parris Gachette, Sophie Eggleton, Empire, Total Film, Yahoo! Movies, The Hook and more.
- Dwayne Johnson quote tweeted the Yahoo! Movies tweet about the drop which received 140 retweets and 1.2K likes.