Contented / Case Study

Positioning HSBC As Experts In The Social Sphere

Reaching younger consumers and financial influencers with industry-leading content

HSBC came to us to help reposition their brand as industry-thought leaders in the social market. We were tasked with creating video content that directly appealed to younger consumers and financial influencers.

In order to deliver this we created 41 videos across 28 weeks for audiences. Transforming word- heavy financial research into bitesize and conversational content pieces on Twitter.

The results speak for themselves… in under six months we went from creating one portfolio to running HSBC’s Twitter feed across five portfolios globally.