Fold7 / Case Study
Repositioning Audible audiobooks as a travel portal
In 2020, with lockdown in full swing, the UK was going nowhere for its summer holidays. But, working with Fold7, Audible took British tourists even further afield than the usual two weeks in Spain. Wittily appropriating the iconic imagery of the golden age of travel, ‘Fly Audible’ repositioned Audible audiobooks as a travel portal that allowed listeners to escape lockdown and take a trip to the farthest reaches of their imaginations.
With innovative production funding through our commercial engine Miroma Outcomes, the campaign led to an 80% brand recall and a 29% increase in homepage visits.