August 1, 2021
Weezy and Most Wanted Wines appoint Hyperactive to support UK growth and expansion
Miroma Group’s brand experience agency secures duo of new clients shaping the future of Grocery.
Weezy, the revolutionary on-demand supermarket service, has appointed brand experience agency Hyperactive to support its UK expansion. The hyperlocal delivery service that promises locally sourced groceries in 15 minutes confirmed Miroma Group’s Hyperactive as their agency of record following a competitive pitch.
Launched in July 2020, Weezy has quickly become a major player in the grocery delivery sector, which is now worth £14.3bn in the UK. The brand secured £15m of Series A funding in January 2021, led by VC fund Left Lane Capital, to power its next stage of expansion.
The partnership will see Hyperactive deliver a programme of community-focused campaigns, launching the brand in new UK locations as well as driving new customer acquisition in existing localities.
Weezy’s rapid growth signals the shift towards the post-Covid ‘15-minute city’ – a near-future where all city dwellers will be able to meet most of their needs within a short walk or bike ride from their homes. With groceries delivered by couriers on electric vehicles, they are also bringing a sustainable slant to disruptive food delivery start-ups.
Andrew Casher, founder and CEO of Hyperactive commented “Weezy’s game-changing tech, premium service and local-first approach is changing the way we order our essentials – we’re super excited to be part of the next stage of this dynamic company.”
“We have ambitious growth plans at Weezy and need an agile partner that can help us move at pace.” said Jim Burke, Weezy’s Head of Expansion. “We have found our match in Hyperactive who bring insight, creativity and passion in abundance.”
Hyperactive has also been appointed by another convenience-oriented sector disruptor Most Wanted Wines. On a mission to do away with pretentiousness in the wine industry and make products accessible and understandable, Most Wanted Wines’ award-winning portfolio of the world’s best wines is already stocked in all major supermarkets. Launched in 2015, the brand broke into the top 30 most valuable wine brands in the UK in February 2021, with sales growing 65% year-on-year. The company is now focusing on growth in the impulse/convenience channel over the next 12 months.
Appointed to deliver a series of culturally impactful collaborations, the agency will “design meaningful brand activations that break down barriers to the wine industry for an audience who actively seek brands that speak their language. We’re thrilled to be working together.”, said the Hyperactive chief.
Rachel Archer, marketing director and creator of the Most Wanted brand added “Hyperactive have an amazingly creative way of thinking whilst making sure activity is massively culturally relevant. They not only answered our brief but took it up 10 levels! Working together, we have an exciting programme of activations for Most Wanted that will no doubt help drive further brand appeal and commercial returns in the coming year.”