Gyve Safavi

Strategy Director

Gyve spent eight years running Gillette EMEA at Proctor & Gamble and then led WPP’s business development in Europe, Middle East, and Africa for nearly three years. Working directly with Sir Martin Sorrell, his role was Chief of Staff. Responsible for strategic briefings and follow-up with agency and client leaders, Gyve was responsible for WPP global partnerships including the World Economic Forum, the Clinton Global Initiative, Government International Business Advisory Councils (IBAC: London, Rome, Jerusalem, & Singapore), and the British America Business Inc. Gyve then held the position of Global Head of Strategic Partnerships at AKQA, leading partnerships and acquisitions globally from London HQ and managing AKQA’s marketing and communications department. He also worked closely with the Executive Board on AKQA’s acquisition strategy. In 2018, Gyve moved to Miroma and leads the ecommerce platform Showcase, supporting business growth and development across the portfolio.