September 29, 2022

Storytelling in Live Sport with Buzz16

Whether reacting to the field or delivering sideline interviews, live sports productions use storytelling techniques to elevate a broadcast and build a deeper connection with fans.

Behind live sports broadcasts are skilled production teams making critical storytelling decisions to elevate the game into a captivating spectacle. To learn more, we sat down with Buzz16, Miroma’s award-winning sports production company, to discuss their approach when producing broadcasts for the British Basketball League and Women’s Super League.

In the first film, Duncan East, managing director of Buzz16, explains how understanding narrative and feel is essential to creating an immersive viewing experience.

The second episode features Buzz16’s executive producer, Tom Robinson, shedding light on the importance of planning and staying up to date with the latest technology to deliver ground-breaking content.

This week, Buzz16 was shortlisted for five Broadcast Sport Awards. The agency is up for Sports Production Company of the Year and has received nominations for Best Sports Entertainment Show for Soccerbox, Best Short Form Content for Roy & Micah: Driving Home for Christmas, YouTube Channel of the Year for The Overlap, and Young Talent of the Year for Josh Manley. Congratulations to all of the team!