September 18, 2020

Raven collaborate with Gareth Pugh for London Fashion Week 2020

Raven have collaborated with visionary British designer Gareth Pugh curating the comms and talent programming for Pugh’s return to London Fashion Week.

The major new creative project titled ‘The Reconstruction,’ launched on September 16th is built around the designer’s first collection since buying back his trademark in March 2020.

Celebrating the eternal interplay between fashion, music and film, for the first time a runway collection will be presented as a “visual concept album.” Featuring 13 iconic looks inspired by 13 iconic songs, the collection has been captured in 13 stills and 13 explosive fashion film shorts – shot by globally renowned fashion image-maker Nick Knight. An accompanying series of breathtaking virtual landscapes comes courtesy of pioneering digital artist Jon Emmony.

A groundbreaking mix of fashion and entertainment, this digital fantasia features an incredible cast of artists, activists and change-makers from across the UK all curated and managed by Raven.

Not only as a dazzling visual tour-de-force, but also as a radical statement of solidarity, this project is an entirely non-profit venture, with all proceeds going to Refuge.