News
September 6, 2019
The Future is in the Eye of the Consumer
As this year promises to bring more change than ever to the entertainment world, Adam Rubins at Way To Blue reminds us all that we are beholden to the will of the consumer and considers the impact of Over The Top streaming services on the advertising industry.
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September 6, 2019
The Power and Pitfalls of Influencer Marketing
Alan Twigg at Way To Blue highlights some simple advice for brand owners when using Influencers.
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September 6, 2019
Super Bowl LIII: Making History for Different Reasons
Dan Heale at Way To Blue discusses why even though this year's Super Bowl LIII was the lowest scoring NFL final ever, it made history for more important reasons.
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September 6, 2019
India: An Entertainment Giant in the Making
Adam Rubins analyses the likelihood that India will become a larger economy than the US in just 12 years time and what the impact may be on the global entertainment industry.
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September 6, 2019
The Good Citizen Marketing Strategy: Walking the Talk
In the second of a two part blog, Jennifer Wilson of Way To Blue explores the benefits of brands adopting the Good Citizen Marketing Strategy.
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September 6, 2019
Marketing with Real Meaning: The Importance of a Good Citizen...
Can a company or a brand really market with genuine meaning and be a good citizen? In the first of a two-part blog, Jennifer Wilson of Way To Blue examines the Good Citizen market strategy.
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