March 4, 2020

Multitasking is a myth: Marc Nohr makes the case for flexible working

We have incredible talent in the world of advertising. But we don’t always take care of it – and that includes ourselves.

One of the main reasons for this is that we work in a high-pressure service industry, with a long-hours culture. When I founded my first agency, Kitcatt Nohr, I was sometimes at my desk for 7am, not leaving till midnight, several days in a row. Long hours are worn like a badge of honour; we’ve all been there.

But what is sometimes necessary, in extremis, has become commonplace and even routine, and always-on tech has only made it worse. This has to change – not just because it’s unsustainable in terms of mental and physical health, but because it’s also inimical to creativity.

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