March 23, 2022
Miroma Group boosts presence in APAC with acquisition of Maker Lab
Acquisition adds in-demand in-housing capability and strong client base to The Miroma Group
Global independent marketing services group The Miroma Group has completed the acquisition of Maker Lab, the APAC powerhouse marketing agency that builds and embeds dedicated digital teams for some of the world’s biggest brands.
The acquisition will strengthen The Miroma Group presence in APAC and is another crucial step in its plan to broaden the profile of its core offering to clients. It will also provide a springboard for Maker Lab to launch globally.
Maker Lab builds decentralised agency teams inside its clients’ businesses, across digital marketing competencies, that need to boost their digital and creative capabilities at speed and scale. Its cross-functional team of 150 in APAC markets including India, Malaysia and Thailand supports projects for clients including Google, Netflix and Taco Bell with strategy, ideation and execution.
Commenting on the acquisition, Marc Boyan, The Miroma Group Founder and CEO, said “Our acquisition strategy is focused on satisfying the complex and changing needs of marketers, which increasingly includes a hybrid model of in-house capabilities and agency support. Maker Lab’s unique ability to build, nurture and embed fit-for-purpose agency teams into clients supports our goal to always deliver value and growth for clients, and adds an exciting new dimension to our existing stable of exceptional companies and services.”
Matt Shoult, Founder and CEO of Maker Lab continued: “This is an exciting step in the journey of Maker Lab. Joining The Miroma Group will provide us with the infrastructure and client base to build on our success in APAC and accelerate our growth in the US and Europe. Having operated with a talent-centric approach from the get-go has given us a head start in this climate and we expect to become a global team of 300 by year-end.”
This acquisition follows The Miroma Group’s acquisition of Miroma SET, the industry-leading sports, entertainment and technology marketing company, which saw an impressive group of shareholders join the company, including Scott Belsky, Founder of Behance and Chief Product Officer at Adobe, Tom Hulme, Head of Europe, Google Ventures, Justin Stefano, Founder of Refinery 29, Michael Kassan, Founder & CEO, MediaLink and Ben Lerer CEO, Group Nine Media, while Lord Michael Grade joins the advisory board.
It is the latest step in The Miroma Group’s expansion, building businesses organically and through M&A to complement its existing offerings and continue its geographic expansion to better serve its client base on a global scale. The Miroma Group continues to build towards industry-leading positions across its core end-user markets so that the enlarged client base can benefit from capabilities that sit across digital innovation, media strategy and implementation, creative solutions, and content production.
About The Miroma Group
The Miroma Group was designed to be different: an end-to-end marketing platform, digitally biased, delivering creative, media and content solutions to its clients powered by its proprietary commercial engine. Defined by its agility and challenger thinking, The Miroma Group works with businesses that share its appetite for transformative growth and are leading the way in technology and culture, from Netflix to Amazon, Spotify to Snapchat, Diageo to eBay.
About Maker Lab
Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into clients across digital marketing competencies — from data analytics to CRM.