Hyperactive wins three Campaign Experience Awards
Produced and delivered during lockdown, the event brought groups together through problem-solving activities to unlock live performance
Online immersive theatre meets illegal rave
We are thrilled to announce that Hyperactive took home three Campaign Experience Awards for their immersive online clubbing experience, BBL CLB.
Launched in the midst of the pandemic, BBL CLB gave dance music fans the unique opportunity to recreate the anticipation and joy of a night out. With an interactive film and a unique online hunt for clues, locked-down partygoers could embark on a mission to find a secret virtual venue where some of the world’s greatest DJs played live, every night.
Congratulations to the Hyperactive team and all involved for wins in the Digital Experience, Virtual Experience B2C and Debut Event categories. A true group effort, the project was supported by agencies and colleagues across Miroma, including Fold7, Miroma Project Factory, Raven, Way To Blue and Sold Out Advertisng.
To learn more about the campaign, check out the full case study here.