April 15, 2021
Fold7 lands Mettle, NatWest’s new fintech for small businesses
NatWest’s Mettle partners with creative agency Fold7 to redefine business banking.
Mettle’s mission to champion the self-employed and small businesses has never been more critical. It wants to fuel this growing movement and believe the opportunity to start a business should be open to anyone, without the fear or stress of not knowing how to manage finances. Taking on the neo banks to redefine business banking, it aims to give the nation’s self-starters the digital tools, products and services to start, run and grow their businesses.
With the pandemic simultaneously accelerating digital transformation and increasing the need to support a sector hugely underserved by the banking industry, Fold7 were chosen to take Mettle to the next level, and drive brand awareness and consideration. The big idea for the brand will come to life across multiple channels in the coming months.
Fold7 won Mettle, NatWest Group’s digital account for small businesses, in a competitive four-way pitch.
Jack Collier, Chief Marketing Officer at Mettle said: “There is change in the air. More and more people are turning their passion into their livelihood and working for themselves. Mettle exists to support and champion this growing movement of passion pioneers. I am pleased to be working with Fold7 in showcasing this movement to the nation and giving people the confidence to do what they love.”
James Joice, Fold7 Managing Director said: “This is much more than just a banking brief. With the challenges the UK faces, we need start-ups and their energy to rebuild. Mettle will provide vital support for the small businesses of today and tomorrow to grow. We’re delighted to be part of that mission.”
Fold7 is a contemporary creative agency that favours inventive ideas over any particular medium. Founded 25 years ago, it created the Ted Baker brand, subsequently launching Muji and developing Orange Wednesdays. This year, the company celebrated key successes including joining the Diageo global roster and turning around sales for Carlsberg with their ‘Probably not the best lager’ campaign, which was lauded by Marketing Week as the best campaign of the year. Always at the forefront of a changing industry, today, the agency’s work includes positioning and long-term brand building for clients such as Amazon/Audible, Rightmove and Kronenbourg 1664 Blanc. Fold7 is part of the Miroma Group.
Find out more about the agency at fold7.com