Contented / Case Study
Improving eBay UK’s Video Performance
Creating perception-shifting content for eBay UK post global rebrand
We recently worked with eBay, the largest auction site in the world, to help reinvent their social presence and improve their video performance on Facebook. In order to achieve results we developed ways to evolve eBay’s social content through combining our own social expertise and knowledge with our in-house design teams.
Through innovative thinking we evolved eBay’s social content, taking the reigns of their Facebook account to schedule content daily, releasing content when audience retention was at its highest throughout the day.
In the first 100 days, we produced 70 videos and success shows that views increased by 66%.