Contented / Case Study
Ensuring Eurosport Grabs Attention Through Bitesize Social Content
Bringing real-life broadcast footage to life by reacting to daily conversation and buzz
In early 2017, we launched a partnership with the pan-European television sports network, Eurosport to create, deliver and manage their social channels. To achieve this we took the reigns of their social accounts transforming major sporting news and events into bitesize content that could be released daily across their multiple social platforms. Over the last two years, we have generated a real exciting buzz across their Instagram feed, creating fresh content from scratch quickly allowing Eurosport to be reactive to daily conversation. As well as increasing reach and brand awareness across their own platforms. We make daily content using a range of approaches, including animation to bring real-life broadcast footage to life. Our overall aim is to create unique content that stands out on Eurosport’s feeds, as well as grabbing attention across the platforms.
- 20 Jumanji-themed packages including a 4-tier jungle cake and exclusive merchandise sent to influencers and press.
- Social media coverage secured from top media and influencers including Callux, Mikey Pearce, Jahannah James, Parris Gachette, Sophie Eggleton, Empire, Total Film, Yahoo! Movies, The Hook and more.
- Dwayne Johnson quote tweeted the Yahoo! Movies tweet about the drop which received 140 retweets and 1.2K likes.