Gyve Safavi

Group Strategy Director

Gyve joined Miroma in 2018 leading the ecommerce platform Showcase Beauty, as well as supporting business growth and development across the group’s portfolio.

Prior to working at Miroma, Gyve worked at AKQA leading partnerships, marketing and acquisitions globally, working closely with their Executive Board.

Before moving to AKQA, Gyve led WPP business development in Europe, Middle East, and Africa (EMEA). In his role he worked with the global CEO, Sir Martin Sorrell acting as Chief of Staff, responsible for strategic briefings, global partnerships and coordination with agency and client leaders.

Gyve started his career at Procter & Gamble where he spent 8 years working across a wide range of roles from Finance to Marketing. His last position at P&G was Brand Manager for the Gillette Female Shave Care business across EMEA.