Miroma Group News Releases
Former P&G Global Head of Media and Communication takes on
Chairmanship of Miroma.
London, September 20, 2010
Bernhard Glock, who up until last year was responsible for what is believed to have been the world's largest advertising budget at $8 billion, has been appointed Chairman of Miroma, the UK's fastest growing media business.
Glock, who spent 23 years at the consumer products giant Procter and Gamble (P&G), retired just eleven months ago having served the past eight years as Global Head of Media and Communication. For the past four years he has served as President of the World Federation of Advertisers and is also CEO of the Bernhard Glock Media Leadership Company.
"I have seen the way Miroma works" said Glock "and I have been hugely impressed at how it has been able to pioneer new ways of bartering, enabling their clients to maintain, and extend, its advertising capabilities by using their products and services. I look forward to helping the business expand further, particularly at this time when brand owners need to constantly review ways they can maintain their advertising spends and add real value."
Miroma Appoints Guillaume Lévy-Lambert as non-executive Director to grow media barter services globally.
London, January 28, 2010
Miroma, one of the world's most rapidly expanding media barter companies, has announced that Guillaume Lévy-Lambert has joined its Board of Directors. Lévy-Lambert is re-entering the media world, after a two-year absence, in an advisory capacity and brings with him a wealth of experience, particularly of working for almost a quarter of a century within the Asia Pacific (APAC) region, which will help Miroma expand its operation globally.
Miroma confirmed as one of Britain's fastest-growing companies by Sunday Times Virgin Fast Track 100
London, December 10, 2009
Miroma, already acknowledged as the UK's fastest growing media company as well as one of the world's most rapidly expanding barter companies, has been listed for the second year in succession by The Sunday Times Virgin Fast Track 100, in recognition of its 2008/2009 revenue of £20,257,000.
Miroma secured 23rd place in The Sunday Times Virgin Fast Track 100 league table, which ranks Britain's 100 fastest-growing private companies based on sales growth over three years. The table has been published annually since 1997.
Headquartered in London, Miroma manages barter deals on behalf of businesses, from small companies to multinational corporations. The company's client base includes household consumer goods, fashion brands, food and drink companies, car manufacturers, airlines and technology vendors. Since it was founded in 2002, the company has brokered more than £100 million worth of barter trades including cars, mobile phones, DVDs, books, and consumer goods with deals that pass goods and services around the globe.
Miroma Leisure launches by poaching famous faces and making bullish Bar Rumba and Maya acquisition.
London, September 8, 2009
Bursting into the leisure and hospitality scene, Miroma Group, a multi-million pound consortium of businesses led by serial entrepreneur Marc Boyan, has created a new venture—Miroma Leisure. Miroma Leisure, as the name suggests, is focused on the leisure and hospitality industry and has ambitious plans to acquire a wide range of venues.
The first action of Miroma Leisure has been the purchase of West End club Bar Rumba and the takeover of Maya Nightclub in Soho. The multi-million pound transaction is just the beginning, with a clear path to acquire 12 to 14 bars, restaurants and clubs within the next 18 months.
To help direct the new business, Marc Boyan has also poached some of the top talent in the industry. Joining the venture is Richard Littman as Managing Director (formally Operations Director at Chez Gerrard), Gavin Jones as Operations Director (formally Operations Director of Ping Pong) and Ryan Starr as Training Director (formally Training Director at Novus). The Miroma Group board of directors also features some of the industry's heavy hitters, including Mel Elias, President of International Coffee Bean and Tea, whose expertise in growing business franchises will be invaluable moving forward.
Marc Boyan explained the strategy for Miroma Leisure: "Right now, many clubs and leisure businesses are suffering due to the recession, poor management and high costs. But they are still fundamentally good businesses situated in prime locations and offering visitors a great experience. We are buying in at just the right time to reap the rewards when the economy improves. Coupled with this is our fresh approach thanks to the premier people we have on board. Richard Littman is by far the brightest talent in the business and he will drive Miroma Leisure forward to secure its future as a major player in the leisure and hospitality sector."