Miroma Ventures News Coverage
Fast Track, UK, 2010
Miroma makes Sunday Times Fast Track 100 for third consecutive year
Enables clients to trade inventory for advertising space
Miroma is a business that enables clients to harness their own inventory to buy advertising. Companies trade all manner of stock—from cars to hotel rooms—with Miroma, which in turn purchases advertising space for them. Founded in 2003 by entrepreneur Marc Boyan and his business partner Michael Hindhaugh, the firm has grown as companies become increasingly receptive to its bartering model as a means of converting surplus stock into valuable advertising. Sales, which represent the total invoice value of stock sold, have grown 96% a year, from £4.4m in 2007 to £32.6m in 2010.
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Wall Street Journal, USA, March 18, 2011
Authors Dish on Fashionable Attire
A dinner at Il Buco for the new book 'What to Wear, Where' included many old friends.
In their new book "What to Wear, Where," Hillary Kerr and Katherine Power, the Los Angeles-based masterminds behind the popular fashion website WhoWhatWear, instruct readers on what kind of outfit to put on for many an occasion.
There are individual chapters devoted to how to attire one's self for such things as an art gallery, a barbecue, the country club, the courtroom, the farmers' market, a game night, job interviews (conservative and creative), a ladies' luncheon, a music festival, New Year's Eve! (exclamation point, theirs), a picnic, polo and horse races, the rain, a somber occasion and three types of wedding (black-tie, cocktail and daytime).
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www.marketinguk.co.uk, UK, January 29, 2010
Miroma has announced that Guillaume Lévy-Lambert has joined its Board of Directors
Miroma, one of the worlds most rapidly expanding media barter companies, has announced that Guillaume Lévy-Lambert has joined its Board of Directors. Lévy-Lambert is re-entering the media world after a two-year absence in an advisory capacity, and brings with him a wealth of experience, particularly of working for almost a quarter of a century within the Asia Pacific (APAC) region, which will help Miroma expand its operation globally.
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EuroInvestor, UK, December 10, 2009
Miroma Confirmed as One of Britain's Fastest-Growing Companies
Miroma, already acknowledged as the UK's fastest growing media company as well as one of the world's most rapidly expanding barter companies, has been listed for the second year in succession by The Sunday Times Virgin Fast Track 100, in recognition of its 2008/2009 revenue of £20,257,000.
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Fast Track, UK, 2009
Miroma makes Sunday Times Fast Track 100 for second year
Miroma is pleased to confirm that it has been placed on the Sunday Times Fast Track 100 list for the second year in a row confirming that Miroma International is the fastest growing media company in the UK.
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Wall Street Journal, USA, August 24, 2009
They Know What She Wore Last Night
WhoWhatWear's Hillary Kerr and Katherine Power turn celebrity sleuthing into a business
Last month, Hillary Kerr and Katherine Power had a fashion emergency. They had to identify the designer behind a lacy embroidered vest Kate Moss wore when she was photographed on July 2 in London. And they had to get the information fast.
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Fast Track, UK, 2008
Miroma marks entry on Sunday Times Fast Track 100
Experience of working for the tycoon Vincent Tchenguiz gave Marc Boyan the confidence to found the corporate media barter company Miroma in 2003. He took on its first office in a barter deal, trading outdoor billboard space with Regus for accommodation in St James's Square. Miroma takes excess stock from clients such as Levi's and the car company Kia and trades it for media services and advertising from partners that include MTV, Sky, Five and CBS. The London company claims to have overseen £100m of clients' advertising since 2003. Sales have grown 80% a year from £1.6m in 2005 to £9.1m in 2008.
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