Miroma Ventures, London, U.K.   |  21st May 2012

Mel Elias

Portrait of Mel Elias

Currently CEO of The Coffee Bean & Tea Leaf.

Mel has played an instrumental role in the growth, expansion and strategic positioning of The Coffee Bean & Tea Leaf over the last eight years. During which time The Coffee Bean has grown from sixty to six hundred stores with positive same-store sales for each consecutive year. He has overseen and directed almost all of the functional areas within The Coffee Bean and in December 2005 was appointed a member of its Board. Annualised system-wide revenues of The Coffee Bean now exceeds US$300 million with retail and specialty operations in more than 16 countries.

I enjoy helping companies to achieve their global potential and in this role on the board of Miroma Ventures I can do just that—and do it with like-minded people for companies that I believe in.

Mel has studied and worked in South East Asia, England, and America, giving him a global perspective and understanding of people, world markets and business opportunities in a variety of sectors. Mel's key role at Miroma is to advise the chairman and board on global strategic growth and group structure.