Marc Boyan

Marc Boyan began his career in hospitality & marketing with the Goldsmith family, creating and selling events such as World Wrestling Federation, Net Aid, Smash Hits and Route of Kings. He then went on to work for private equity group Rotch overseeing trading and procurement. Whilst working on a television event he came across a highly effective barter system that was generating momentum in the US and had just hit the shores of the UK. Realising barter could be used in all areas of modern commerce he approached an established US barter firm, now owned by Omnicom, setting up their Global Event/Marketing division.

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We founded Miroma Group to create a single vision for its constituent companies. At the heart of that vision is challenging the way that established markets do business. There is always a better way: By building on the real-life hands-on experience of the board members Miroma Group companies strive to lead change in their markets and create refreshing win-win situations that benefit both clients and suppliers, making a healthy business environment for growth.

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In 2000 Marc set up City Tour TV a tourist information channel with Nigel Havers as the first presenter. The pilot was sold eight months later and the concept can now be found in various airlines, black cabs and hotels in the UK. In 2003 Marc set up Miroma International, a media trading company. A careful eye and natural flair enabled him to grow Miroma International into one of the top media trading companies in Europe. Miroma International has traded $250m of media. He is now the majority shareholder in Miroma International and the driving force behind its incredible growth.

Marc now splits his time between London, New York, Singapore and Sydney, focusing on expanding and diversifying the Miroma Group